There was a clever marketing tool that the band decided to use which was to set up a competition for the fans to win tickets to attend a private London based gig, 375 tickets would be given away to the fans who promoted the new album (Science and faith) by spreading the word in the streets and just taking pictures on how they did it, and posting it back to the band either on the official website or facebook, twitter, Myspace etc, and as long as the album went in straight at number 1, "which it did" then the tickets would be distributed to the fans with most inventive ideas. This is a fantastic way of getting publicity for the cost of playing just one gig.
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